I’m constantly saving packaging examples that catch my attention from week to week, whether it’s because of the thumbnail concept, thumbnail execution, or a really unique title I’ve never seen before. So today, I wanted to break down 4 thumbnails & titles I saw this week that I absolutely loved - and more importantly, what we can learn from each one. So let’s start with this first example below: Firstly, the title and topic are already incredibly strong. The idea itself is so absurd and...
about 1 month ago • 4 min read
Most people think thumbnails need to have tension, stakes, and of course “create curiosity”. And while those are all powerful forms of intrigue, there's another type that almost nobody talks about — Aesthetic. Think about the lo-fi music videos we scroll through each day: They're not telling an elaborate story, they're conveying a feeling. The ocean terrace isn't just a pretty view. The coffee, the dessert, the open book, the flowers, and the cozy bed all help you feel like you’re actually...
2 months ago • 2 min read
It’s true - Simplistic thumbnails aren't always better. One of the most common thumbnail rules you'll hear is to "Simplify your thumbnail." That can be good advice, but it’s not quite that simple. (Simply simplifying isn’t simple - ha!) I've seen people simplify thumbnails too much, to where they accidentally remove key elements that help build up the story or the scene in the thumbnail. The goal isn’t necessarily to make your thumbnail as clean as possible, it’s to make it as intriguing as...
2 months ago • 2 min read
We all know AI still makes a lot of mistakes. Especially when it comes to making things look realistic - Logos turn to mush, details get warped, and sometimes the more you ask it to generate, the more obviously AI-generated the image gets. But there are a few effective workarounds you can use to get much more realistic results. Here are 3 methods that I’ve found especially useful: Method 1: Don’t Generate Entire Images All at Once AI tends to make more mistakes when you give it more things to...
2 months ago • 4 min read